New naming-rights partnership introduced forward of ProMX 2023.
Enhance Cell has been named as title sponsor of Honda Racing’s MX1 program forward of the 2023 Australian motocross season, backing the dynamic mixture of Kyle Webster and Jed Beaton.
In a serious low season coup for the Yarrive Konsky-owned manufacturing unit Honda organisation, the addition of Enhance comes as a landmark deal coming into the Penrite ProMX Championship.
“Motorcycling Australia and the respective championship promoters are doing an awesome job,” said Konsky. “Protection continues to extend and thru social media and live-streaming individuals all around the world can witness a number of the greatest racing motocross and supercross has to supply, which helped us create a partnership with Enhance Cell.
“I’ve tried for a few years to obtain Enhance Cell. I bear in mind them supporting riders again once I was nonetheless competing and I’ve watched them evolve into the model they’re as we speak. They proceed to align with a number of the greatest motorsport athletes within the nation and their religion in our capacity to ship outcomes on and off the monitor is genuinely rewarding as now we have been working very onerous to realize our successes.
“Gross sales throughout bikes and equipment have soared as excessive as 40 p.c over the previous two years and I consider the continuity and frequency of the protection being proven has helped. Social media has additionally contributed to the recognition and there’s a actual resurgence.
“Now we have a flourish of recent younger riders and other people of their mid-20s are coming again to experience and race – it’s nice. Crowd attendances are additionally up and it’s a good time for Enhance Cell and others to get behind the game.”
Enhance Cell normal supervisor Jason Haynes added: “For riders throughout the nation Enhance makes use of the complete protection of the Telstra cell community, so now we have a really related product given the place individuals go to experience typically, so if you would like your cellphone to work in additional locations then Enhance Cell is a good choice.
“Honda is the primary promoting bike all through the world and Australia, and so they cater for riders of all ages. Their racing efforts have been very profitable and we’re proud to align with their manufacturing unit motocross and supercross staff.”
Along with the MX1 naming-rights partnership, Honda Racing defending MX2 champion Wilson Todd and new teammate Brodie Connolly, as properly MXW riders Emma Milesevic and Tahlia O’hare are additionally being welcomed to the Enhance household.
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