Licks Cycles: YT Mill: The bike store uncaged

The individuals at YT Industries dwell by a easy mantra: “Dwell Uncaged”. What does that imply? YT say they’re seeking to take away boundaries, problem conventions and easily do issues higher. This bold mission assertion doesn’t simply apply to their bikes, although, as a result of the YT Mill aspires to be rather more than your common bike store.

That’s to not say the YT Mill forgets the fundamentals. Once you enter the showroom – located within the coronary heart of the wonderful Surrey hills – you’re moving into an thrilling world of good MTBs, the most recent bike tech, and trendy YT Put on that appears good each on and off the paths. You’ll be able to take all that as a given – it’s the additional bits just like the bike demos, the dwell occasions, the professional servicing, and the passionate, educated employees that take the expertise to the following stage. You’ll be able to even cease for espresso, snacks and a beer on the YT Mill’s in-house café.

YT (it stands for Younger Expertise) was based by Markus Flossmann in 2008, with the goal of giving riders of all ages entry to correct mountain bikes and uncaging their hidden expertise. They realise that earlier than you splash out in your subsequent MTB, you’re most likely going to need to do greater than admire it in some in-store show. In different phrases, you’re by no means going to get a correct deal with on a brand new MTB till you’ve examined it within the atmosphere it was constructed for. That’s why all of YT’s Core fashions (Szpeter, Decoy, Izzo, Jeffsy, Capra and Tues) can be found to demo. (The YT Mill has Crankbrothers flat pedals out there so that you can use, although it’s essential to keep in mind to carry your individual helmet.)

A five-hour check trip prices simply £15, with all of the proceeds being donated to path constructing advocacy tasks – in case you subsequently go on to purchase a motorcycle, YT will refund this a reimbursement to you. It’s value remembering, too, that YT supply a Click on & Accumulate service for additional comfort.

If you happen to’re nonetheless uncertain about the perfect bike for you, YT’s crew of fanatics are readily available to supply professional recommendation. You’ll be able to relaxation assured that they get within the saddle each week and love using simply as a lot as you do, so that they’re at all times glad to talk all issues bike.

The highest-level buyer care doesn’t finish while you purchase your new dream bike, both. YT supply service and guarantee help, whereas the service centre is readily available that can assist you get probably the most out of your new buy. For instance, YT Mill provides unique suspension tuning classes, so if you wish to get your bike prepared for the upcoming season, simply give them a name to get booked in.

You can even be part of the YT Mill crew on organised ride-outs each month – everyone’s welcome! – and it’s effectively value preserving a watch out for all the opposite thrilling occasions going down all year long.

All this and extra could be present in Guildford, simply 45 minutes outdoors London, and 20 minutes’ drive from Peaslake Path Centre and 35 minutes’ drive from Rogate Bikepark. Once you pay them a go to, it gained’t take you lengthy to understand why the YT Mill is rather more than a motorcycle store.